Olipop, the benefits of writing, and investing in yourself
the hot takes continue to be my favorite section. Someone should have a newsletter just expanding on them.
Would love to hear in more detail about starting manufacturing for kettle and fire. You've talked about the ideation process, the validation process, and the growth strategy, but haven't been able to find out how you actually set up the manufacturing process. Would love to read about this.
Thanks for another amazing newsletter.
Great post brother. Keep it up!
I read it - it's awesome!
The fungi rabbit hole is a fun one. I don't know about you all, but I think mushrooms are really having their moment in mainstream food. More people should know that mushrooms are the only source of vitamin D in the produce aisle!
Also... when will Athletic Greens be on TrueMed? :)